SPCA ANIMAL ABUSE
In this assignment for Diploma Project, we were given a brief to discuss on any kind topic we want to bring up and ways to help prevent the problems related to it or so. The topic/problem I chose for this project is Animal Abuse/Cruelty. After some research as well as finding for references and different type of medias used for this topic, I've settled with three different medias. Posters, collective bookmarks and direct mailing. The organisation I chose to be using for this matter is the Society for the Prevention of Cruelty to Animals or SPCA for short.
Sketches for the posters. Two with a human as the abused pets and one with a movie reference
Final outcomes of the posters
Sketches for the collective bookmarks and one of the direct mailing which is acts like a hand puppet
Final outcomes of the bookmarks in an Ai Layout (Left) and the final products (Right)
Another direct mailing which is a cat and dog origami with the ad on the back in an Ai layout with guidelines to fold (Left) and instructions to fold (Right)
The direct mailing of the puppet ads in an Ai layout with guidelines to fold (Left) and instructions to fold (Right)
Final products of both direct mailing ads, talkative puppet ads and origamis
Project done by Chuan Wei Ling
